Consumers Agree Kellogg's FiberPlus™ Continues To Raise The Bar
Recent Side-By-Side Taste Test Shows Consumers Prefer FiberPlus™ Over Fiber One®
PRNewswire
BATTLE CREEK, Mich.

BATTLE CREEK, Mich., July 9 /PRNewswire/ -- In an independent taste test, consumers said that both Kellogg's FiberPlus Chocolate Chip and Dark Chocolate Almond bars tasted better than Fiber One® Oats & Chocolate Chewy bars(1). The double blind taste-test was conducted by a third-party supplier in accordance with American Society for Testing and Materials (ASTM) Claims Testing Guidelines and showed statistically significant results.*

"We are thrilled that consumers are enjoying the great taste of Kellogg's FiberPlus Antioxidants chewy bars," said Doug VanDeVelde, senior vice president, snacks marketing and innovation, Kellogg Company. "From the national sell-out at the time of the launch earlier this year to the taste-test results, the excitement from consumers about FiberPlus bars has been overwhelming, and we thank them for their continued support."

Not only is Kellogg Company offering consumers a great-tasting snack with

Kellogg's FiberPlus Antioxidants chewy bars, it is also making it easier for consumers to treat themselves to better nutrition. Kellogg's FiberPlus Antioxidants chewy bars contain 35 percent of the daily recommended value of fiber(2), plus 20 percent of the daily recommended value of antioxidants vitamin E and zinc. According to the USDA, more than 90 percent of Americans are not getting the recommended levels of vitamin E in their diets today. Additionally, more than 30 percent of older adults are not consuming enough zinc(3).

"Most of us are not getting the important nutrients we need like fiber and antioxidants from our snacks, which account for one quarter of the calories that Americans consume each day," said Cheryl Dolven, registered dietitian and director of nutrition marketing, Kellogg Company. "Kellogg's FiberPlus Antioxidants chewy bars are a great snacking solution, offering a rich source of vitamin E and zinc, a good source of calcium, seven grams of whole grains and nine grams of fiber."

Kellogg's FiberPlus™ Antioxidants chewy bars, available in Chocolate Chip and Dark Chocolate Almond flavors, are offered in boxes of five, 1.2-ounce bars in the snack-bar aisle of grocery stores with a suggested retail price of $3.09 per box. To learn more about Kellogg's FiberPlus™ Antioxidants bars and what consumers are saying, visit

www.kelloggsfiberplus.com.

(1) Fiber One® Oats & Chocolate Chewy bars are a product of General Mills

*Statistically significant indicates results could be duplicated 95 percent of the time.

(2) Kellogg's FiberPlus™ Antioxidants snack bars contain 4-5 grams of total fat.

(3) Dietary Reference Intakes for Vitamin A, Vitamin K. Arsenic, Boron, Chromium, Copper, Iodine, Iron, Manganese, Molybdenum, Nickel, Silicon, Vanadium and Zinc, 2000

About Kellogg Company

With 2008 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company's brands include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Bear Naked®, Kashi®, MorningStar Farms®, Gardenburger® and Stretch Island®. Kellogg products are manufactured in 19 countries and marketed in more than 180 countries. For more information, visit www.kelloggcompany.com. Kellogg Company's Corporate Responsibility report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at www.kelloggcompany.com/CR. For information on Kellogg Company's commitment to nutrition, visit http://www.kelloggnutrition.com/.

SOURCE: Kellogg Company

Web site: http://www.kelloggsfiberplus.com/