Pop-Tarts® Limited-Edition Pop Art by Burton Morris Inspires Creative Fun for Families
Internationally renowned artist and Pop-Tarts® partner to launch Pop-Tarts Pop Art program

BATTLE CREEK, Mich., Aug. 4 /PRNewswire/ -- For the 72 percent of moms who say they have reduced the amount of money they're spending on entertainment out of the house(1), internationally renowned post-Pop artist Burton Morris has a suggestion: inspire cost-conscious family fun and creativity with everyday household objects, including the Pop-Tarts(®) box in your pantry. Morris and Pop-Tarts(®) have partnered to create the Pop-Tarts(®) Pop Art program, a celebration of the toaster pastries that Morris views as edible works of art.

In 1965, Andy Warhol silk-screened an image of a popular soup can because it was a product that was identifiable as an everyday item he had eaten for years. And now, the same is true with Pop-Tarts(®) toaster pastries, a favorite family food for the past four decades. Morris has taken his art beyond the edges of a canvas and onto the box by designing five, special-edition Pop-Tarts(®) boxes, available nationwide for a limited time.

The Pop-Tarts(®) Pop Art program also includes tips from Morris on how families can be creative at home together. At www.poptarts.com/popart, families can use Morris' art as inspiration to create their own T-shirt design and enter it into the Pop-Tarts(®) Pop Art contest. Families can vote on their favorite T-shirt designs and the individuals whose designs receive the most votes each week will receive a Burton Morris print. One grand prize winner, chosen by Morris, will win a day with the artist himself (2).

"When Kellogg first introduced Pop-Tarts toaster pastries in the 1960s, the name was intended to be a play on the 'Pop art' craze of the time. So, who better to paint Pop-Tarts into Pop culture history than Burton Morris?" said Nicolas Amaya, associate director of marketing, Pop-Tarts(®). "Morris' signature-use of bright and playful colors, and his ability to inject energy and optimism into common objects, and elevate them to iconic status, make him the perfect artist to help celebrate the fun, creative spirit of Pop-Tarts."

Virtual Tips for Real Creativity

The Pop-Tarts(®) Pop Art site serves as the hub for creative family fun. Families can visit www.poptarts.com/popart for tips on easy, affordable ways to be creative together, using everyday objects as inspiration. Also visit www.poptarts.com/popart to send in for a T-shirt featuring one of Morris' designs - or your own. The fun really starts when parents and kids use his design as inspiration to create their own T-shirt design. The individuals whose designs received the most votes each week for eight weeks will receive a Burton Morris print. One grand prize winner, chosen by Morris, will win a day with the artist himself in Pittsburgh, Pa. The winner will tour a local art museum with Morris, visit the artist's studio and paint an original work together that the winner can keep.

Putting the Art in Pop-Tarts(®)

As a renowned post-Pop artist, Morris sees artistic possibility in every element of Pop-Tarts(®), from the box to the shiny foil wrapper, to the sprinkles, frostings and fillings in more than 25 varieties of Pop-Tarts(®) toaster pastries.

"Part of what's so fun about art is challenging yourself to look at everyday objects in new and different ways. Not only are Pop-Tarts an icon of Pop culture, the fun flavors, colorful sprinkles, frosting and fillings make each of them a little piece of edible art, which is what inspired me to design Pop-Tarts art," Morris said. "In much the same way, families can use everyday objects both as tools and as inspiration to create their own unique works of art, which is enjoyable for every member of the family, regardless of age. And what's great about art is that there's no right or wrong; every piece is outstanding in its own way."

About Burton Morris

Artist Burton Morris' paintings put an energetic and colorful spin on today's culture. In his post-Pop style, Morris boldly projects an enticing mood of high energy and optimism portraying images that people relate to in everyday life. He first gained national attention in the mid-1990s when his artwork was chosen to hang on the set of the NBC hit television series "Friends." Over the years, his artwork has been selected for the 76th Academy Awards(®), the Paris World Cup Soccer Games, the 38th Montreux Jazz Festival, the 2004 Summer Olympic Games and the 2006 MLB All-Star Game. In addition, Morris' artwork has raised millions of dollars for countless charities worldwide.


About Kellogg Company

With 2008 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company's brands include Kellogg's(®), Keebler(®), Pop-Tarts(®), Eggo(®), Cheez-It(®), All-Bran(®), Mini-Wheats(® )Nutri-Grain(®), Rice Krispies(®), Special K(®), Chips Deluxe(®), Famous Amos(®), Sandies(®), Bear Naked(®), Kashi(®), MorningStar Farms(®), Gardenburger(®) and Stretch Island(®). Kellogg products are manufactured in 19 countries and marketed in more than 180 countries. For more information, visit www.kelloggcompany.com. Kellogg Company's Corporate Responsibility report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at www.kelloggcompany.com/CR. For information on Kellogg Company's commitment to nutrition, visit www.kelloggsnutrition.com.

    (1) According to a Nov. 15, 2008 USA Today/Gallup Poll
    (2) Abbreviated Rules. No Purchase Necessary. Contest begins on 7/13/09
        at 12:00:00 PM (ET) and ends on 9/6/09 at 11:59:59 AM (ET). To enter
        or for complete Official Rules, go to www.poptarts.com/popart. Open
        to legal residents of the fifty (50) United States and District of
        Columbia who are 18 years of age or older at the time of entry.
        Subject to complete Official Rules. Void where prohibited. Sponsor:
        Kellogg North America Company, One Kellogg Square, Battle Creek, MI
        49016. ®, ™, © 2009 Kellogg NA Co.

SOURCE Kellogg Company

SOURCE: Kellogg Company

Web site: http:.//www.kelloggcompany.com/