Losing Weight and Giving Back Never Felt Better
The Special K™ Drop a Jean Size Challenge™ lets women work toward a great cause while losing weight in just two weeks.*

BATTLE CREEK, Mich., Sept. 8 /PRNewswire/ -- This fall, the Special K® brand is giving women the chance to let their losses be someone else's gain. Kellogg's® Special K® is kicking off its Drop a Jean Size Challenge™ to help consumers lose weight, and help Kellogg® give to United Way.

Special K® knows the measurement of weight-loss success comes down to the way the jeans fit. After a summer full of barbeques and parties, many women experience a moment of truth when they try on their jeans for the first time in months. By replacing two meals with a serving of Special K® cereal, protein shakes, waffles or meal bars, followed by a sensible, balanced third meal, participants can lose a jean size in two weeks.*

"Special K is thrilled to be partnering with United Way once again for the Drop a Jean Size Challenge," said Teresa Lindsey-Houston, associate director, Special K® brand. "United Way and Special K share the common goal of helping people to live healthier lives. It's such a natural fit for both organizations to come together for such a fantastic program."

When participating in the Special K™ Drop a Jean Size Challenge™, participants can collect five tokens from specially-marked Special K® products and choose to receive a $10 voucher to be used towards a new pair of jeans, or to have Kellogg® donate that amount back to United Way -- which makes donating simply seamless!

"Kellogg Company has always been a longtime supporter of communities and local United Ways across the country," said Brian Gallagher, president and CEO, United Way Worldwide. "We are proud to call Kellogg one of our best corporate partners -- in 2008 alone, Kellogg Company and its employees and retirees pledged more than $5 million to United Way and communities, and we share the company's continued commitment to improving people's health and well-being."

United Way is working to increase by one-third the number of youth and adults who are healthy. Women looking to drop a jean size should consider the following health tips** when working to achieve or maintain a healthy weight:

  • Eat a complete breakfast every day. Research shows this is one of the key lifestyle habits that help overweight individuals lose weight and keep it off.
  • Stay hydrated. Drink plenty of water and other fluids to stay hydrated, but limit regular soft drinks, coffees with cream and sugar, and alcoholic beverages. They can add a lot of extra calories to your day.
  • Plan meals and snacks. Eat at regular intervals throughout the day to help you stay energized and to help prevent overeating later in the day.
  • Participate in the Special K™ Challenge™, which allows consumers to replace two meals with Special K® cereal or a Special K® meal-replacement product, followed by a sensible, balanced, third meal for a period of two weeks.

"Special K has a great variety of products to make the Challenge simpler, providing participants with additional snack and meal options, including Special K crackers and Special K protein shakes," added Lindsey-Houston.

To provide Special K™ Challenge™ participants with a kick-off point, SpecialK.com features a "Design Your Plan" option. After answering five health and diet-related questions, participants will receive a Special K™ Plan tailored and formulated according to their answers. The Special K™ Plan provides participants with a printable menu of meals and snacks for every day of the week. Consumers can further personalize the menu by selecting or deselecting their preferred Special K® products. The "Design Your Plan" feature also includes a link to purchase Special K® products via Amazon.com

Participants can learn more about the Challenge and about creating their personalized Special K™ Victory Plan by visiting SpecialK.com or visiting Yahoo! and searching "Special K."

*When Part of the Special K™ Challenge™. Consult your physician before starting any diet or exercise program. Average waist-circumference reduction when replacing meals with two cereal meals is 1.3 inches. Weight loss may vary.


About Kellogg Company

With 2008 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company's brands include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats® Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Bear Naked®, Kashi®, MorningStar Farms®, Gardenburger® and Stretch Island®. Kellogg products are manufactured in 19 countries and marketed in more than 180 countries. For more information, visit www.kelloggcompany.com. Kellogg Company's Corporate Responsibility report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at www.kelloggcompany.com/CR. For information on Kellogg Company's commitment to nutrition, visit www.kelloggsnutrition.com.

About United Way

United Way is a global network, including nearly 1,300 local organizations in the U.S. that advance the common good, creating opportunities for a better life for all by focusing on the three key building blocks of education, income and health. The United Way movement creates long lasting community change by addressing the underlying causes of problems that prevent progress in these areas. LIVE UNITED is a call to action for everyone to become part of the change. For more information about United Way, please visit: LIVEUNITED.org.

SOURCE Kellogg Company

SOURCE: Kellogg Company

Web site: http://www.kelloggcompany.com/