Kellogg Recognized as an American Heart Association Start! Fit-Friendly Company

Start! helps companies take steps to decrease healthcare expenses, increase productivity

BATTLE CREEK, Mich., Feb. 5, 2010 – Kellogg Company has been recognized as a Platinum-Level Start! Fit-Friendly Company by the American Heart Association’s Start! movement for helping employees eat better and move more.


“Physical activity and employee wellness are important priorities at Kellogg. We are honored and excited to be recognized by the American Heart Association’s Start! movement as a Platinum-Level Start! Fit-Friendly Company,” said Catherine Palin, vice president, benefits and human resources shared services, Kellogg Company. “We’re committed to providing the best workplace environment possible to benefit our employees’ health and produce even more positive results for our company.”


Platinum-level employers:

·         Offer employees physical activity options in the workplace

·         Increase healthy eating options at the worksite

·         Promote a wellness culture in the workplace

·         Implement at least nine criteria outlined by the American Heart Association in the areas of physical activity, nutrition and culture

·         Demonstrate measurable outcomes related to workplace wellness


Kellogg Company’s wellness program – called Feeling Gr-r-reatTM – includes a variety of programs that help employees address health risks and boost physical activity. The program includes health screenings, health-risk assessments, health-coaching programs, exercise and weight-loss challenges, and free flu shots for employees and their spouses or domestic partners.


The Start! Fit-Friendly Companies Program is a catalyst for positive change in the American workforce by helping companies make their employees’ health and wellness a priority.

Employers face $12.7 billion in annual medical expenses due to obesity alone. Start! helps change corporate cultures by motivating employees to start walking, which has the lowest dropout rate of any physical activity.


“The Start! Fit-Friendly Companies Program offers a unique, easy-to-implement opportunity for Kellogg to help employees become more physically active,” said Palin. “Even people who haven’t exercised regularly until middle age can reap significant benefits by starting a walking program.”


About the American Heart Association

Founded in 1924, we’re the nation’s oldest and largest voluntary health organization dedicated to building healthier lives, free of heart disease and stroke. To help prevent, treat and defeat these diseases — America’s No. 1 and No. 3 killers — we fund cutting-edge research, conduct lifesaving public and professional educational programs, and advocate to protect public health. To learn more or join us in helping all Americans, call 1-800-AHA-USA1 or visit For more information about the Start! Fit-Friendly Companies Program and how it is helping to improve the health of Americans by focusing on an activity that is convenient, free and easy, visit


About Kellogg Company

With 2009 sales of nearly $13 billion, Kellogg Company is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company’s brands include Kellogg’s®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farm®, Gardenburger® and Stretch Island®. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries. For more information, visit Kellogg’s Corporate Responsibility report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at For information on Kellogg Company’s commitment to nutrition, visit





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