Kellogg Warms Up The Frozen Food Aisle With A Tasty New Morning Delivery
Eggo introduces Eggo™ Real Fruit Pizzas

BATTLE CREEK, Mich., July 8 /PRNewswire/ -- Eggo®, one of consumers' favorite breakfast foods, is warming up the frozen food aisle with a special morning delivery. New Eggo™ Real Fruit Pizzas combine great-tasting favorite breakfast items, such as fruit and granola, into one delicious offering.

Eggo™ Real Fruit Pizzas are an all-in-one combination of fruit and warm toasted granola on an oven-baked cinnamon and maple-flavored crust.  Available in Strawberry Granola and Mixed Berry Granola varieties, Eggo™ Real Fruit Pizzas join other Eggo® favorites like Homestyle, Buttermilk and Blueberry Eggo® waffles – all part of a great-tasting family of products that consumers have loved for years.

"Eggo™ Real Fruit Pizzas will satisfy consumers' desire for great taste, convenience and variety," said Michael Allen, president of Kellogg Frozen Foods. "Innovation and meeting consumers' needs are a key focus of the Eggo® brand. Eggo® has a history of introducing innovative, new products that provide a convenient, great-tasting way to start your day, as data shows that this new product meets growing demands for new convenient breakfast options.(1)"

Delivering on Consumer Demand

Available now in the frozen section of national retailers, Eggo™ Real Fruit Pizzas meet growing demands for new, convenient breakfast options that taste great. As breakfast products such as cereal, snack and energy bars, fruit and yogurt are gaining popularity(1), this unique and flavorful introduction is giving breakfast enthusiasts an option with the convenience they want.

To learn more about new Eggo™ Real Fruit Pizzas and about other great-tasting Eggo® products, visit www.LeggoMyEggo.com.

About Kellogg Company

With 2009 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company's brands include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farm®, Gardenburger® and Stretch Island®. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries.  For more information, visit www.kelloggcompany.com. Kellogg's Corporate Responsibility report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at www.kelloggcompany.com/CR. For information on Kellogg Company's commitment to nutrition, visit www.kelloggsnutrition.com.

(1) Mintel Breakfast Foods, November 2009

SOURCE The Kellogg Company