Several Special K® Cereals Continue to Offer Same Great Taste and Now Provide a Good Source of Fiber

BATTLE CREEK, Mich., Aug. 17 /PRNewswire/ -- For 50 years, the Special K® brand has been committed to assisting consumers meet their weight-management goals, helping them look and feel their best. Now, the Special K® brand has reformulated many of its cereals to include fiber, offering more positive nutrition without sacrificing the great taste that people have come to love.

Many of consumers' favorite Special K® cereals are now a good source of fiber, with three grams per serving.  Special K® cereals that now offer fiber include Special K® Red Berries, Special K® Fruit & Yogurt, Special K® Cinnamon Pecan, Special K® Vanilla Almond, Special K® Blueberry and Special K® Chocolatey Delight. Special K® cereals with fiber are now available in the cereal aisles of grocery stores nationwide(1).

"We're excited to add positive nutrition to our portfolio of weight-management cereals without sacrificing the great taste consumers expect from the Special K® brand," said Jesper Lund Jacobsen, senior brand manager, Special K® brand. "Special K® cereals will continue to provide people with a simple solution to help them achieve realistic, attainable weight-loss goals."

Why Fiber

Kellogg Company recognizes that fiber is an important nutrient that fewer than one in 10 Americans get enough of on a daily basis. With three grams of fiber included in each serving of the reformulated varieties, Special K® cereals still help weight managers stick to their goals, and now are also a good source of fiber. Studies show that consumption of fiber is associated with lower body weight measures in U.S. adults(2).

"We're confident consumers will agree that Special K® cereals with fiber will provide the same great taste they've come to expect, so we're offering a money-back guarantee," Jacobsen said. "If consumers don't like the taste of reformulated Special K® cereals, they can visit SpecialK.com to let us know why and we'll refund their money(3)."

In June 2009, Kellogg Company set a goal that the majority of its U.S. ready-to-eat cereals would be good sources of fiber by the end of 2010. The introduction of Special K® cereals with fiber helps make good on that commitment. Kellogg Company currently provides more ready-to-eat cereals that are a good source of fiber than any other food company(4).

For more information, visit http://www.SpecialK.com/cereals.

(1) Special K® Original does not currently contain added fiber.

(2) Consumption of Fiber is Associated with Lower Body Weight Measures in US Adults: The National Health and Nutrition Examination Survey (NHANES) 1999-2004, S.S. Cho, T.A. Nicklas, C.E. O'Neil.

(3) To obtain a money back guarantee, visit SpecialK.com and answer a satisfaction survey. Guarantee required proof of cereal purchase, box top from the package, original receipt and official order form available online. Limit one guarantee per flavor, per household. Request must be postmarked by 12/31/11 and received by 1/10/12.

(4) Based upon 80.7 percent share of cereal category according to IRI, 52 weeks ending February, 22, 2009.

About Kellogg Company

With 2009 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company's brands include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin™, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farm®, Gardenburger® and Stretch Island®. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries.  For more information, visit www.kelloggcompany.com. Kellogg's Corporate Responsibility report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at www.kelloggcompany.com/CR. For information on Kellogg Company's commitment to nutrition, visit www.kelloggsnutrition.com.

SOURCE Kellogg Company