Morris Family Selected as Winner of Pop-Tarts™ $25,000 FUNd Contest
The Family Will Be Sprinkling a Bit of Fun in Plano, TX this Year

NEW YORK, Sept. 1 /PRNewswire/ -- The Morris family of Plano, Texas has been selected as the grand prize winner of the Kellogg [NYSE: K] Pop-Tarts$25,000 FUNd Contest, giving them the ultimate opportunity to bring fun back to their hometown community for all to enjoy.  On September 1, the winner announcement was made live at the Pop-Tarts World™ store in Times Square by Pop-Tarts® brand ambassador and celebrity comedienne Caroline Rhea. The Pop-Tarts™  FUNd Contest, part of the overall mission to bring fun into the lives of families across America, was created to support the individual or family who presents the best idea for creating and spreading fun within their family and community, and the Morris family prevailed.

(Photo: http://photos.prnewswire.com/prnh/20100901/NY58659 )

(Photo: http://www.newscom.com/cgi-bin/prnh/20100901/NY58659 )

The Morris family was selected as one of the four contest semi-finalists for their idea entitled "This Side Up!"  To create fun in their hometown area, the Morris family proposed using the $25,000 FUNd to create a non-profit family fun center for that will serve the community by providing parenting education and values-focused entertainment for the whole family.  As a semi-finalist, the Morris family received a trip to New York City to formally present their idea in person to Rhea along with the three additional semi-finalists at Pop-Tarts World™.  

"Pop-Tarts® toaster pastries have always been a great source of fun in the American household," said Pop-Tarts® brand associate marketing director Scott Sundheim.  "This $25,000 FUNd contest is just another way that Pop-Tarts® brand is looking to spread fun far and wide, and we're thrilled with the overwhelming response we received."

The Pop-Tarts™ $25,000 FUNd Contest included one selected semi-finalist per week during the month-long contest and a final fourth candidate was selected live at the in-store casting call on September 1 at Pop-Tarts World™. Entrants needed to submit a two-minute original video at Pop-Tarts® Sprinkling's Facebook page describing how their idea would sprinkle fun throughout their lives and communities.  

For more information and to see the winning entry of the Pop-Tarts™ $25,000 FUNd, visit www.facebook.com/sprinklings.  To learn more about Pop-Tarts World™ and more opportunities for fun, please visit www.PopTartsWorld.com, the official online gifting site for all offerings unique to Pop-Tarts World™.   

About Kellogg Company

With 2009 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company's brands include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farms®, Gardenburger® and Stretch Island®. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries.  For more information, visit www.kelloggcompany.com. Kellogg's Corporate Responsibility report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at www.kelloggcompany.com/CR. For information on Kellogg Company's commitment to nutrition, visit www.kelloggsnutrition.com.

SOURCE Kellogg Company