Pop-Tarts® Brand Prepares to Give Away Grand Prize of One Million Pop-Tarts at December Concert With Teen Music Sensation, Cody Simpson
Teens and fans still have time to enter their ideas and vote for winners in the Pop-Tarts™ Pop It Forward contest at facebook.com/kelloggspoptarts

BATTLE CREEK, Mich., Nov. 16, 2010 /PRNewswire/ -- The Pop-Tarts® brand has been bringing fun and excitement to teens and fans for decades with delicious flavors, frosting and sprinkles.  It is that spirit that inspired the Pop-Tarts™ Pop It Forward Contest that asks the question: "What would you do with 1,000, 100,000 or one million Pop-Tarts® toaster pastries?"  Thousands of entrants have already logged on to the Pop-Tarts® Facebook page (facebook.com/kelloggspoptarts) for a chance to win one of 10 weekly 1,000 Pop-Tarts® toaster pastries prizes, two monthly 100,000 Pop-Tarts® toaster pastries prizes and the Grand Prize of one million Pop-Tarts® toaster pastries.  And now, as the deadline approaches, the Pop-Tarts® brand announces that teen music sensation, Cody Simpson, will appear at its Times Square retail experience, Pop-Tarts World™ on December 15 to perform live and reveal the grand prize winner to America.

"Pop-Tarts® are so much fun!  My favorite is Chocolate Chip," said Simpson.  "The chance to win a million of them is unreal, and I hope all my fans will log on to enter their ideas and vote for the winner."

In addition to his duties at the winner announcement event on December 15, Simpson will sprinkle Pop-Tarts® excitement during his tour that is currently crossing the U.S.  Starting in Houston, Texas, Simpson travels to four cities to perform and motivate teens and fans to enter their most creative ideas and vote for the one million Pop-Tarts® Grand Prize winner.  Full details on Simpson's tour can be found on his website, www.codysimpson.com.

Contest Deadlines and Online Voting

Entries for remaining weekly 1,000 Pop-Tarts® prizes can be submitted through November 20 with public voting for the final weekly prize period running through November 27. Entries for the second monthly 100,000 Pop-Tarts® prize can be submitted through November 6, with public voting running  from November 8 -13.  Entries for the 1,000,000 Pop-Tarts® Grand prize can also be submitted through November 6, with public voting commencing on November 28 and ending on December 4.

About Cody Simpson

According to music industry press, Cody Simpson is the next teen heart throb and music sensation already creating a frenzy amongst teens. He's a down-to-earth, Aussie beach boy with All-American interests – family, friends, sports, and of course, girls. Cody's smile is contagious, his accent swoon worthy, and his voice is making young ladies all around the world echo his lyric, "143" (I Love You)!

About Kellogg Company

With 2009 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company's brands include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farm®, Gardenburger® and Stretch Island®. Kellogg products are manufactured in 18 countries and marketed in more than 180 countries.  For more information, visit www.kelloggcompany.com. Kellogg's Corporate Responsibility report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at www.kelloggcompany.com/CR. For information on Kellogg Company's commitment to nutrition, visit www.kelloggsnutrition.com.

Abbreviated Rules. No Purchase Necessary to Enter. To enter for free and/or for complete Official Rules, go to http://www.facebook.com/kelloggspoptarts and follow the online instructions to submit your entry. Registration is free. Contest begins 9/12/10 at 12:00:00 PM (CT) and the last submission period ends 11/20/10 at 11:59:59 PM (CT). Open to legal residents of the fifty (50) United States and District of Columbia who are 13 years of age or older at the time of entry. Void where prohibited. Subject to complete Official Rules. Sponsor: Kellogg North America Company, One Kellogg Square, Battle Creek, MI 49016.

SOURCE Kellogg Company