Special K® Bars Increase Fiber and Add New Dessert-Inspired Varieties to Offer More Positive Nutrition for Consumers

BATTLE CREEK, Mich., March 3, 2011 /PRNewswire/ -- Kellogg's® Special K® brand recognizes the importance of providing positive nutrition for weight-conscious consumers. With that in mind, the brand has renovated its cereal bar portfolio to provide a good source of fiber (three grams) and added two new, delicious flavors to give consumers even more to love.

Ushering in the Special K® cereal bar renovation are two new great-tasting, dessert-inspired cereal bar flavors – Special K® Chocolatey Chip Cookie and Special K® Raspberry Cheesecake. In addition, many of consumers' favorite Special K® bars have received a fiber update, including Special K® Blueberry, Special K® Chocolatey Drizzle, Special K® Chocolatey Pretzel, Special K® Honey Nut, Special K® Peaches & Berries, Special K® Strawberry, and Special K® Vanilla Crisp.

"We're excited to add more options with positive nutrition to our portfolio of weight-management snacks," said Marisa Thompson, director Kellogg Wholesome Snacks. "Special K® continues to provide a simple solution to help consumers jump-start their realistic, attainable weight management goals with great-tasting foods."

Special K® cereal bars provide a delicious between-meals treat. With 90 calories and now with three grams of fiber, Special K® cereal bars are an even better option for weight-managers.

Why Fiber

Fiber is an important nutrient, yet fewer than one in 10 Americans get enough on a daily basis. Furthermore, studies show that consumption of fiber is associated with lower body weight measures in U.S. adults.(1) With three grams of fiber included in each of the new and reformulated varieties, Special K® cereal bars will continue to help weight managers stick to their goals, but with the added benefit of more fiber.

"Increasing the amount of fiber in Special K® cereal bars is part of Kellogg Company's ongoing commitment to enhancing the nutrition in our foods," Thompson said. "Increasing the amount of fiber in our Special K® cereal bars to three grams and adding new Chocolatey Chip Cookie and Raspberry Cheesecake varieties gives consumers more delicious options for meeting their fiber and weight-management needs."

Special K® cereal bars with fiber – including the two new varieties – are now available in the snack aisles of grocery stores nationwide.

For more information, visit http://www.specialk.com/cereal-bars.

About Kellogg Company

For more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. Kellogg Company, with 2010 sales of more than $12 billion, is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg Company's beloved brands, which are manufactured in 18 countries and marketed in more than 180 countries, include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farm®, Gardenburger® and Stretch Island®. For more information on the Kellogg Company, including our corporate responsibility initiatives, visit www.kelloggcompany.com.  

(1) Consumption of Fiber is Associated with Lower Body Weight Measures in US adults: The National Health and Nutrition Examination Survey (NHANES) 1999-2004, S.S. Cho, T.A. Nicklas, C.E. O'Neil.

SOURCE Kellogg Company