BATTLE CREEK, Mich., March 2, 2011 /PRNewswire/ -- Today, the Pop-Tarts® brand sprinkled fun and excitement throughout the streets of Pittsburgh with the delivery of 1 million toaster pastries to Pop-Tarts™ Pop It Forward™ Contest winner Tyler Kozar at The Art Institute of Pittsburgh.  Students and faculty gathered to help unload the Pop-Tarts™ branded 18-wheeler truck that carried the supplies through the heart of the city.

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The Pop It Forward™ Contest was a national search for fun and creative ideas for sharing one million Pop-Tarts® toaster pastries.  Kozar won the online vote for his idea to create over-the top works of pop-art from Pop-Tarts® boxes, wrappers and even the pastries themselves.

"From the frosting, sprinkles and delicious flavors to its colorful packaging and one-of-a-kind imagery, the Pop-Tarts® brand has always been about fun," said Zena Arnold Pop-Tarts® senior brand manager. "We are thrilled to bring fun and excitement here to Pittsburgh with today's delivery – and also we are very excited to see the grand prize idea from our Pop-Tarts™ Pop It Forward™ Contest come to life."

In early April, Kozar will host an exhibition of his Pop-Tart®-inspired creations at The Art Institute of Pittsburgh Gallery.  Each piece will be based on Kozar's vision and creativity. He plans to create an assortment of Pittsburgh inspired artwork to share and showcase.  The artwork will include a mixture of art ranging from 3D exhibits to life-size sculptures, fun framed pieces, and even a dress made out of the Pop-Tarts™ signature foil.

"I am very excited to bring my vision and creativity to life using one-million Pop-Tarts® pastries, while also paying tribute to the Pittsburgh area," said Kozar.  "I can't wait to unveil the finished pop art Pop-Tarts™ art pieces!"

Once the artwork creation is complete, Kozar plans to donate the unused Pop-Tarts® toaster pastries to local charities.

For more information about Kozar's Pop-Tarts® pop art, please visit the Pop-Tarts® Facebook page (http://www.facebook.com/kelloggspoptarts).

About Kellogg Company

For more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. Kellogg Company, with 2010 sales of more than $12 billion, is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg Company's beloved brands, which are manufactured in 18 countries and marketed in more than 180 countries, include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farm®, Gardenburger® and Stretch Island®. For more information on the Kellogg Company, including our corporate responsibility initiatives, visit www.kelloggcompany.com.

About The Art Institutes

The Art Institutes (www.artinstitutes.edu) is a system of more than 45 education institutions located throughout North America. The Art Institutes system is America's Leader in Creative Education providing an important source for design, media arts, fashion and culinary arts professionals. Several institutions included in The Art Institutes system are campuses of South University.

SOURCE Kellogg Company