Winner of Pop It Forward™ Contest Unveils Pop Art Exhibit Made From Prize of One Million Pop-Tarts® Toaster Pastries
Student Unveils Art, Including a 14-Foot Tall Tyrannosaurus Rex made from Pop-Tarts® Boxes, Foils and Toaster Pastries at The Art Institute of Pittsburgh

BATTLE CREEK, Mich., April 8, 2011 /PRNewswire/ -- Five weeks after accepting a prize delivery of one million Pop-Tarts® toaster pastries, Tyler Kozar, a student at The Art Institute of Pittsburgh, unveiled an over the top display of pop art made from Pop-Tarts®.  Held in the gallery at The Art Institute of Pittsburgh, Kozar's creations include an assortment of Pittsburgh inspired artwork and a mixture of pieces ranging from 3D exhibits to life-size sculptures, fun framed displays and even a larger-than-life, 14-foot tall Tyrannosaurus Rex, the school's beloved mascot.  Kozar's answer to the question, "How would you share one million Pop-Tarts®?" won him the grand prize in the Pop-Tarts® Pop-it-Forward™ Contest, which culminated last December.

To view the multimedia assets associated with this release, please click: http://multivu.prnewswire.com/mnr/pop-tart/49546/

(Photo:  http://photos.prnewswire.com/prnh/20110408/MM77302)

"I am very excited to bring my vision and creativity to life using one-million Pop-Tarts®, while also paying tribute to the Pittsburgh area and some of the great pop artists," said Kozar.  "My team and I have been working really hard on the exhibit and we're happy to finally share it and see people enjoying the finished Pop Art!"

The majority of construction utilized only the Pop-Tarts® boxes and foils, minimizing food waste.  Kozar plans to donate the unused Pop-Tarts® toaster pastries to local charities.

"From the frosting, sprinkles and delicious flavors to its colorful packaging and one-of-a-kind imagery, the Pop-Tarts® brand has always been about creativity and fun," said Zena Arnold Pop-Tarts® senior brand manager. "Our heritage comes from the pop art craze in the sixties, and we are thrilled to give Tyler the chance to take that creativity to a whole new level and are so excited to see the art come to life!"

For more information about Kozar's Pop-Tarts® pop art, please visit the Pop-Tarts® Facebook page (http://www.facebook.com/kelloggspoptarts).  To learn more about The Art Institutes schools, visit www.artinstitutes.edu.  

About Kellogg Company

For more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. Kellogg Company, with 2010 sales of more than $12 billion, is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg Company's beloved brands, which are manufactured in 18 countries and marketed in more than 180 countries, include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farm®, Gardenburger® and Stretch Island®. For more information on the Kellogg Company, including our corporate responsibility initiatives, visit www.kelloggcompany.com.

About The Art Institutes

The Art Institutes (www.artinstitutes.edu) is a system of more than 45 education institutions located throughout North America. The Art Institutes system is America's Leader in Creative Education providing an important source for design, media arts, fashion and culinary arts professionals. Several institutions included in The Art Institutes system are campuses of South University.

CONTACT:
Veena Raj/Sarah Bender
MSL Group
(212) 468-3045/ (212) 468-4334
veena.raj@mslgoup.com / sarah.bender@mslgroup.com

Devra Pransky/Lesley Campos
The Art Institutes
(412) 995-7685/ (813) 597-3894
dpransky@aii.edu / lcampos@aii.edu

Kellogg Company
269-961-3799
media.hotline@kellogg.com

SOURCE Kellogg Company