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Kellogg Company Named Official Sponsor of U.S. Olympic and Paralympic Teams Through 2016

COLORADO SPRINGS, Colo., April 18, 2011 /PRNewswire/ -- Kellogg Company and the United States Olympic Committee (USOC) today announced that Kellogg will return as a sponsor of the 2012, 2014 and 2016 U.S. Olympic and Paralympic Teams in London, England; Sochi, Russia; and Rio de Janeiro, Brazil. The partnership designates Kellogg as official sponsor of these teams, the USOC through 2016, and the 2011 and 2015 U.S. Pan American and Parapan American Teams.

"Kellogg Company has a long history with the Olympic Movement dating back to 1976, and we are proud to support the dreams of the next generation of athletes who will represent our country," said Brad Davidson, President, Kellogg North America. "As a company, we are committed to helping people make the most of each day's possibilities, whether with a nutritious breakfast or snack or by fueling the passions of a successful Olympic team. We share Americans' enthusiasm for supporting Team USA."

"The USOC looks forward to working with Kellogg to engage people across the country and create excitement for Team USA," said Scott Blackmun, CEO, USOC. "This partnership provides America's athletes with valuable support and resources that allow them to focus on achieving their lifelong goal of making our country proud at the Olympic and Paralympic Games."

Kellogg Company's investment in America's athletes began 35 years ago. Kellogg supported the Olympic Games from 1976-1992 and the U.S. Olympic Teams from 2000-2008. During this time, a wide variety of Kellogg Company brands have carried the U.S. Olympic rings and other Olympic symbols.

Kellogg Company's sponsorship of the USOC includes the following categories: all Kellogg's® cereal brands, toaster pastries, frozen waffles/pancakes, fruit flavored snack pieces, cereal bars, cookies and crackers. In addition to financial support, athletes and coaches at the U.S. Olympic Training Centers and additional team venues will enjoy a daily variety of Kellogg's® breakfast foods and other products.

About Kellogg Company

For more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. Kellogg Company, with 2010 sales of more than $12 billion, is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg Company's beloved brands, which are manufactured in 18 countries and marketed in more than 180 countries, include Kellogg's®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farms®, Gardenburger® and Stretch Island®. For more information on the Kellogg Company, including our corporate responsibility initiatives, visit

About the USOC

The United States Olympic Committee (USOC) is recognized by the International Olympic Committee as the sole entity in the United States whose mission involves training, entering and underwriting the full expenses for the U.S. teams in the Olympic, Paralympic, Pan American and Parapan American Games.  In addition to being the steward of the U.S. Olympic Movement, the USOC is the moving force for support of sports in the United States that are on the program of the Olympic, Paralympic, Pan American and Parapan American Games. Please visit to follow the stories of America's athletes.

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SOURCE Kellogg Company

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