Grand Opening Includes Pop-Tarts® "Fun Way to Start the Day" and $25,000 FUNd Contest

Kellogg's FiberPlus™ Cereal added to line-up after independent testing revealed consumers prefer the great taste of Kellogg's FiberPlus™ Antioxidant Bars to comparable Fiber One® Bars(1).

Eggo introduces Eggo™ Real Fruit Pizzas

Popular cookie brand, Mother's® cookies travels from the Western United States to make its Kansas City debut at the Great American BBQ Festival May 21-22