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Bringing the Panaderia to the cereal bowl

As a company that’s been serving up delicious and iconic foods to the world for more than 115 years, Kellogg is honored to celebrate local heritage, customs and traditions across the globe. We’re passionate about being culturally relevant and meeting consumers and customers where they are, wherever that might be. That’s how we help people feel not just fed but fulfilled.


To that end, our teams take a lot of inspiration from their surroundings as they develop the latest innovations to our portfolio—and local flavors, traditions or dishes are at the top of the list.


For example: in Latin America, like in most places around the world, the bakery—la panadería—is a special place. Home to tastes and smells that almost immediately comfort and delight, how could it not be the perfect source of inspiration for a new range of delicious cereals?


Kellogg’s Panadería, launched in Mexico and Colombia in 2022, is a range of four cereals that celebrates the rich, artisanal baking heritage of Latin America. Made of corn, wheat and oats, without artificial flavors or colors and fortified with five vitamins and iron, we think they’re a great way for you to learn about the delicious classic bakery flavors that millions across the region enjoy every day!


These delicious fried dough pastries are popular across Latin America. Served plain or coated with sugar or a cinnamon-sugar mix, they’re typically eaten at breakfast dipped in hot chocolate or coffee. Yum!


Pan de Muerto
Synonymous with the Mexican tradition of Día de los Muertos (Day of the Dead), this domed sweet bun, with its orange blossom flavor, is often decorated with crossbones on top. It is often placed in altars to honor loved ones consumed that is shared on altars during Day of the Dead activities honoring families’ ancestors.


Literally “shell”, the concha is a Mexican sweet bread roll that—you guessed it—looks like a seashell. Typically baked with a hard, sweet topping, it’s usually enjoyed in the morning or as an afternoon snack.

Rollos de canela
These decadent rolls are rich in cinnamon, vanilla and butter and are great with a café for breakfast or in the afternoon.

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